Healthy Cookie Workshop with Nutrition Experts

Qubtiva, which offers a new perspective in the field of health with nutritional supplements developed using a functional medicine approach, was introduced at a special event held with the participation of nutrition experts. The Cookie Workshop, held at Alaçatı Port Hotel, was organized not only to showcase the brand's products but also to share its approach to health, scientific stance, and core philosophy.

During the event, Qubtiva R&D Director Ercüment Karasulu shared the scientific basis of the products, the bioavailability-focused formulation processes, and the R&D approach with the participants. Qubtiva CEO İrem Kubba, on the other hand, recounted the brand's origin story, its values, and its position in the healthcare field.

‘'WE ARE NOT A PRODUCT BRAND'’

Expressing the significance of the event for Qubtiva, İrem Kubba included the following statements in her speech:

“Today, rather than focusing on individual products, we wanted to share the perspective that brings us together. Qubtiva is more than just a product brand; it's a stance that reflects how we view health and how we approach the human body. This journey began in Urla, a region where connection with nature, simplicity, and inspiration are powerful. We see Urla not just as a location, but as the embodiment of harmony with nature and intellectual tranquility.”

‘'A SCIENTIFIC STRUCTURE'’

Kubba emphasized that this approach gradually transformed into a scientific structure with the R&D center established in the Izmir Institute of High Technology Technopark.

“The healthcare sector today is caught between two extremes. On one hand, there are systems that focus solely on the moment of illness, and on the other, there are ambitious promises far removed from scientific rigor. We founded Qubtiva to position it in a calmer, more balanced, and more reliable place between these two extremes.”

‘'PATIENT-DOCTOR EXPERIENCE'’

Kubba stated that Qubtiva did not emerge as a marketing idea, but rather as a natural result of many years of field and clinical experience, summarizing the structure behind the brand with the following words:

“Qubtiva is founded on approximately 30 years of hospital experience, clinical observations, and R&D studies. The field experience of Medical Point Hospitals Group, the scientific expertise of Kubba Biotech, and real patient-doctor experiences form the backbone of this brand.”

During the event, Prof. Dr. Ercüment Karasulu also shared in detail with the participants the R&D processes carried out with the multidisciplinary scientific board and the scientific basis of the products.

At the end of the event, cookies made with healthy ingredients were baked and colored together with the participants.